Business Services / Networking & Education
 The El Cajon CDC is working to ensure the economic vitality of Downtown El Cajon. A large part of our efforts include free technical assistance to business owners in the form of educational and networking opportunities.
Coming Soon
The Downtown El Cajon Business Resource Center, A library of resources including books, computer programs, audio visual materials and one-on-one assistance for Downtown El Cajon business owners.
Good Morning Meetings
 Good Morning meetings are educational, networking breakfasts put on by the El Cajon CDC as part of the Merchant Promotion Committee Meeting in order to help your business succeed. Continental breakfast is included. Keep checking back for more information as the next Good Morning Meeting is scheduled.
January's Business Education Meeting: The Web - Promoting and Doing Business Effectively
 Business technology experts Gary and Dana Avánt from Wisdom Matrix presented to merchants at the East County Business Center on Tuesday, January 8th. The presentation focused on the web as a tool to increase business opportunities.
The Top 10 Reasons Why You Should Have a Website:
- Market to many potential customers
- Make your information available 24/7
- Increase marketing returns on investment
- Serve current customer with web tools
- Provide powerful marketing via visuals and sound
- Network with other businesses and organizations
- Sell products and services (e-commerce)
- Answer frequently asked questions
- Test new services or products
- Change information quickly and frequently (this is not as easy to do with print material)
Using live websites and e-commerce sites as examples, merchants had a chance to compare good, bad, and ugly websites. The good websites had a balanced visual design (color and layout), were easy to navigate and find information, and were focused on clear business goals.
Tips to Develop an Effective Website:
- Present what your business does
- Describe who you are in terms of identity, goals, location
- Create a layout that is not confusing or difficult to read
- Allow customers to find information in 3 clicks or less
- Confirm that everything works on your website
Mr. and Mrs. Avánt also spoke about ways to increase web presence in order to be visible to many potential customers, and offered links to FREE directories:
Lastly, they presented on the benefits of e-commerce and gave some words of caution. Merchants must always be careful with the quick search engine list schemes and opt to work with an e-commerce expert since it is crucial to provide your customers with the most advanced data security policies and procedures.
Click here to learn more about ways Wisdom Matrix could help you with your business web solutions.
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